Phaidon Soled Out – The Golden Age of Sneaker Advertising

Sneaker Freaker’s founder Simon ‘Woody’ Wood teams up with publishing giant Phaidon to release Soled Out: The Golden Age of Sneaker Advertising – a 720-page marathon celebration of the rubber, leather and mesh we wear on our feet every day. The definitive marketing manual explores the supercharged golden era of sneakers through vintage advertisements from big-name brands like Nike and Adidas and is laced with star-studded campaigns, including Michael Jordan’s iconic early Air Jordan posters and ASICS’ infamous trash-talking campaign ‘Just Doing It Doesn’t Do It’. A real homage to the athleisure industry and a special tribute to the army of creatives who laid the groundwork for this multi-billion dollar business that continues to grow and evolve.